The Godfather’s Advice on Three Marketing Killers
A friend of mine (not to be confused with a friend of our’s) told me that the don was willing to see me… and it wasn’t even his daughter’s wedding day. I was eager to discover how “the Godfather” increased sales so quickly with such a mild manner about him. Here’s what I learned and I hope you’ll take his advice to heart:
1. Don’t think that just because you think you have something that distinguishes you from the competition that it’s true.
What does your crew think? Whaddabout your customers? This is a killer if you guess wrong and will put your business six feet under before you can say Vito Corleone. I went through my first years of owning fitness & rehab centers that we were great, that there was no one like us and that people always got results when they came to us. I …
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