The Godfather’s Advice on Three Marketing Killers

A friend of mine (not to be confused with a friend of our’s) told me that the don was willing to see me… and it wasn’t even his daughter’s wedding day. I was eager to discover how “the Godfather” increased sales so quickly with such a mild manner about him. Here’s what I learned and I hope you’ll take his advice to heart:

1. Don’t think that just because you think you have something that distinguishes you from the competition that it’s true.

What does your crew think? Whaddabout your customers? This is a killer if you guess wrong and will put your business six feet under before you can say Vito Corleone. I went through my first years of owning fitness & rehab centers that we were great, that there was no one like us and that people always got results when they came to us. I …

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How to Create a Best-Selling Coaching Program

Are you on the verge of something great? Have you been feeling stuck?

If you talk to anyone who really knows me, they’ll tell you that I don’t waste any time when it comes to new ideas. I need to flush them out pretty quickly and get into action, or I’ll be walking around thinking of nothing else.

For months I’ve been feeling like I am on the verge of something great, but wasn’t able to crystallize my vision until last week. So you can imagine it drove me crazy! What I realized was that I needed a system to decide what this new program would look like, how it would fit into my business overall, and what it would help me accomplish – before actually investing time, money, and effort into developing it.

So I stopped being emotional and decided to use logic. Then, magic happened!

Let …

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